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How Microsoft's milk comparison frames the case for AI regulation

Smith did not name the systems or rules behind the comparison. Separately, a cited US order does not authorize mandatory federal model licensing.

Policy Desk · AI News

3 min readComments

A carton of milk sits beside a household washing machine.

Microsoft president Brad Smith’s claim that AI is less regulated than a carton of milk is an argument for stronger oversight, not a verified comparison. In an ITV interview reported by Engadget on Monday, Smith said, “Right now, your washing machine is subject to more safety rules than AI.” Engadget also reported that he sees limited US action as an opening for the UK to lead on AI regulation.

Smith did not specify which AI systems, rules or jurisdictions he meant, or offer a way to compare their regulatory burdens. His analogy can make a case for a policy direction, but the evidence does not establish that AI, as a whole, faces fewer rules than milk.

What does the milk comparison measure?

The examples suggest a contrast between safety rules and inspections for familiar products and less oversight for AI. But regulation can mean different things: inspections, approval before a product is released, cybersecurity requirements or rules for how a system is used. Engadget’s account does not say which of these Smith had in mind.

Milk oversight is not one uniform rule. The FDA’s inspection guide describes federal inspection responsibilities for specified dairy products, alongside a model ordinance used by state and local milk-control agencies. That layered system does not establish that every carton is subject to the same requirements.

This makes the broad comparison difficult to test, not necessarily false. A comparison focused on particular AI uses and particular milk rules might identify a regulatory gap. Smith’s reported remarks, however, provide neither that scope nor a method for weighing unlike requirements.

What does US policy show?

The US record cited here does not support saying the government has taken no action on AI. A June 2, 2026, White House fact sheet describes an executive order focused on AI cybersecurity and a voluntary framework for covered frontier models.

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The same fact sheet says the order does not authorize mandatory federal licensing, pre-clearance or permitting for AI models. That establishes a limit in this order, not a complete account of US AI oversight. The materials cited here do not establish the full extent of state or sector-specific rules, either.

The distinction matters to Smith’s case for UK leadership. As Engadget reported it, Smith pointed to limited US action; the White House document describes federal cybersecurity measures while excluding mandatory model licensing under the order. Neither point, on its own, measures AI regulation against milk.

Is the UK already offering a stronger model?

The UK’s 2023 AI regulation white paper says existing laws apply to AI development and use. It sets out five cross-sector principles, covering safety, transparency, fairness, accountability, and contestability and redress. The paper says the principles would initially be non-statutory and implemented by existing regulators. That is not a single, comprehensive AI statute.

On Monday, Oct. 12, the UK government announced further work on AI-related cyber risks. It said it was working to use frontier AI in cyber defense, prepare for serious incidents involving autonomous agents and consider stronger legal protections through the Cyber Security and Resilience Bill regime. Those protections are under consideration, not already in force.

The government also said earlier cyber-defense pilots identified and addressed more than 1,000 vulnerabilities. The announcement does not cite an independent evaluation of that figure, and the number does not measure the rules that apply to AI.

Smith’s comparison is most useful as advocacy, not as a settled scorecard. The evidence supports a narrower account: the cited US order addresses cybersecurity but does not authorize mandatory federal model licensing; the UK relies on existing laws and regulators, with initially non-statutory principles and further work underway. A claim that AI is less regulated than milk would need to specify the systems, uses, jurisdictions and rules being compared.

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